Description of a place Essay Example | Topics and Well Written Essays - 250 words

Description of a place - Essay Example It looked like a rat’s nest. The tub was full of mud. For a house that had to be sold on the market, this house needed some major rehabbing—and it was not going to be an easy job. Description #2 The old Victorian house had character oozing from every inch of its walls. Walking through the front door, one could plainly see that this house was fit for kings. Elegant paintings hung on the walls. The gilded edges of the paintings shone like pure gold. Apart from some minor issues in the kitchen and the bathroom, the wine-colored velveteen armchair in the living room and ornamental Turkish area rugs provided an inviting scenario in front of the fireplace. A pair of pink satin slippers awaited someone’s return at the base of the armchair. On the mantle, a large collection of porcelain Lladro figurines graced the entire room in various poses. No wonder this house was being put on the market for $500K. BIBLIOGRAPHY Palika, Liz, and Sheri Wachtstetter. Puppy Love. US: Joh n Wiley & Sons, 2009.

Creative Writing Essay Example for Free

Creative Writing Essay Muscles and staring blue eyes looked back at the Eliot zombie. Ellie screamed. Then fell to the floor. Eliot then started to rip up her face. He put it to his mouth and started chewing it. Back in the tunnel the group was getting bored. Ive had enough of this, said Harry, Im going to go and look for some food, anyone coming? Ill go, replied Beth, Im getting quite hungry myself. The pair walked out the tunnel and went right. There has to be some food round here, Harry said optimistically. Whats that? Beth said confused. On the horizon they saw a sort of shack. It looked like a bomb shelter. Harry and Beth ran to the building. They opened that door. It swung open with a creak. In front of them were some barrels at the back, some shelves on the side with some boxes on, and a trap door in the centre of the room. Have a look on them shelves, maybe there is some food in them boxes, Harry said bossily. The duo searched the shelves in search of food. Beth screamed. There was a spider. I hate spiders. Beth turned a shade of red. Harry found a flashlight. Come on, theres no food in here. Lets have a look under that trapdoor. Harry said, starting to get agitated by the lack of food. He pulled the door up above his head. A rusty staircase stood below them. They got to the bottom of the stairs. Harry turned on the flashlight. The torchlight showed stalactites hanging from the roof like the dead bodies of criminals that had been hung centurys ago, there was a pool of water at the back of the cave. Huge cobwebs went up the sides of the cave. Bones were scattered on the ground. Beth and Harry could hear scuttling behind them, they turned around. There was nothing there. Then something gooey dropped on Beths shoulder. They looked up and saw a twenty five foot spider looking down at them with its eight eyes. Beth screamed. The spider raised its abdomen and shot a sticky string at her. She tried to run but the web stopped her. Beths body was wrapped up in a silk tomb. Harry could still hear her screaming. HELP! The spider came down from its web. It stabbed its sting into her back, injecting her with a nerve poison. Beth screamed louder than before. Her body began to shake. She fell to the ground. The spider then dragged her body back up to its web. Harry could still hear faint screaming. Then it stopped. Her body was, twitching like someone who has just drank five cups of coffee. Harry ran backwards, but he tripped over a bone. Looking into the darkness, He heard a buzzing. A giant bug flew out and It grabbed him with two of its six hue legs, its large, bulbous eyes stared at him. The buzzing from its wings almost deafened him. It took him up to its nest. It pinned him down and spayed a liquid into his face. His face started to burn. His eyes started to melt. Harry started screaming. Giant maggots came out of the nest. They hadnt eaten in years. They bit into Harry. They ripped his body limb from limb. The maggots then ate the rest of his body while the bug flew back into the darkness. Waiting for the next unsuspecting victim to wander into is trap. Guy, Lorna and Laura were waiting in the other tunnel. They were starting to get hungry. Look over there, said Lorna, there is a light, maybe there is some food. The group moved down the tunnel. When the group got to the light hundreds maybe thousands of zombies were stumbling about in front of them. Laura screamed. The noise had attracted the zombies attention. Right you two, get out. Ill run down there and maybe the zombies will follow me. Said Lorna, bravely, Good luck. Thanks Lorna, said the pair. She ran off making loads of noise and waving her arms about. The zombies followed her down another tunnel. Come on, lets get out. Guy noticed an opening in the roof. Up there; an escape Guy said quickly. Guy and Laura heard a scream from down the tunnel. The zombies had caught up with Lorna. The pair ran up some ladders up to a metal platform. Quick move. Laura you first. Laura had gotten through the hole in the ceiling when a zombie came up behind guy and grabbed him. It pulled him to the ground. NO! GUY! screamed Laura. QUICK! SAVE YOURS Guy was cut off. The zombie ripped open his torso. Laura could see all of Guys internal organs. His heart was still beating slowly. Guy screamed. Then stopped moving. The zombie plunged his hand into Guys corpse like a policeman dunking a jam doughnut into a hot cup of coffee. He got a hand full of Guys intestines and brought it to its rotten mouth. It sunk its teeth into the organs. Blood dropped onto is ripped, stained shirt. No! Laura wept. She crawled out of the hole and stood on top of the mountain. She stopped and thought of all of her friends, Eliot, Lorna, Guy, Beth, Harry, Ellie, Sam and Nadim. Tears streamed down her face and dripped onto the sandy floor, making a small puddle. Suddenly a pair of blood stained hands burst out. They latched on to her foot. Holding on as tight as it could. Laura yelled. The zombie pulled Laura back towards the hole she crawled through. She dropped back through the floor. She could see guys body. He was pale. Laura was screaming. The zombies that were distracted had come back. Laura could see familiar faces in the crowd of death. Eliot, Lorna, Ellie and Nadim were lurching towards her. She looked back over to Guy. His body started to move. He stood up. His liver and stomach fell from his body and splattered on the ground. His ribcage swung back and forth like saloon doors in a gale. Laura jumped down from the platform. Come on! Youre going to have me, so have me! Laura shouted. She ran into the middle of the crowd yelling. A scream echoed through the cave. Then it all went quiet. Nothing could be heard apart from the groaning of the dead. By James Haselden 10T1 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.

Antigone: Hero Or Fool? Essay -- Greek tragic hero

In Greek literature, a tragic hero is based upon an individual having several of the following qualities: having a high social position in society; not being overly good or bad; being persistant or stubborn in their actions; having a single flaw that brings about their own death and the death of others; and obtaining pity from the audience. Antigone was a prime example of a Greek tragic hero. Antigone, being the daughter of Oedipus, obtained a high social standing in Thebes. Prior to his self-exile from Thebes, Oedipus was the city's king. Because of her high standing in society, Antigone was capable of great suffering, in that she had a reputation and a vast amount of respect to lose. Antigone's good side is demonstrated by her insistance on respecting her brother Polyneices' right to be buried in the religious tradition of Greece. The Greeks believed that it was of most importance to bury a person who died in battle so that their soul may continue on in the after life. Antigone is willing to risk her own life so that Polyneices can have to proper burial that she so strongly feels he deserved; "but I will bury him: and if I must die, I say that this crime is holy: I shall lie down with him in death, and I shall be dear to him as he to me." (Prologue, line 57-59) Having a fatal flaw is one of the characteristics of a Greek tragic hero. Antigon...

President Buddha

Buddhism states that Amitabha did not in fact create the world; this is because the world is so impure and detestable and Amitabha is far superior and perfect to ever have created the world. In a government run by this Buddhist belief it would be a continuous effort being made to reiterate the fact that the world is evil and a lot would be done in order to try and purify this state of being. Thus, a lot would change in a government run with the Buddhist belief: From healthcare to employment, the changes of such a society would be immense and drastic.The main belief of Buddhist is a state of Nirvana, and it is with this state that the rules governing the country would be based. This paper will explore the hypothesis of a Buddhist government, the changes it would make, and how it would affect the lives of the citizenry from their jobs to what is held sacred in this world. Buddhism is based on the teaching of Siddhartha, who is known universally as Buddha (Delahunt, 2006). In the Buddhi st belief, suffering is a part of life, not an emotion or state of being outside of the natural world.In the ancient Buddhist teachings, suffering can be superceded or be traversed by the Buddhist student who acquires mental and moral self-purification (Delahunt). Thus, a government based on Buddhist beliefs would have campaign slogans and propaganda commercials illustrating the belief that although one is suffering now with gas prices, war, poor health care and lack of job security, can all be overcome with meditation and proper spiritual guidance. Therefore in a Buddhist government part of the health care system would offer spiritual therapy in order to come to this spiritual enlightenment.Since the philosophy of Buddhism requires an abandonment of material possessions, the earthly life is transitory. Therefore, the market industry under a Buddhist run government would have a failing import export scenario but on the other hand the country would be self-sufficient and harvest thei r own necessary food supplies which would definitely bring job security to farmers. A major issue that would arise from this would be corporate run farms and the individual farmer; it would seem that individual farmers would be the main occupation of the worker under this government.Buddhism does not render revelation to be intrinsically involved in their religion because God knows all and this knowledge is passed on to them, , â€Å"In the Buddhist scriptures, there is something remarkably indistinct and evanescent; there is the spirit of the disintegration, of the dispersal of individuality. The I does not act resolutely. † (Otto 97). In Buddhism, sickness would heal itself through death and when Nirvana was reached, such earthly trivialities would be of no concern.Corpulent emotions and feelings would be annihilated in Nirvana while in heaven an over flooding of love and forgiveness would be the reality. In this line of thinking health insurance would have a drastically lo w rate of sales since death was conceptualized as an extension of life, and the profit margin on this would have no lasting effect on a Buddhist government since material possessions such as money or items money can buy would become un-important the general psyche and welfare of the people.Bibliography Delahunt, Michael. Buddhist Art. 2006. < http://www. artlex. com/ArtLex/b/Buddhism. html> Otto, Rudolf. Buddhism and Christianity Compared and Contrasted. Ed. Trans. Philip C. Almond. University of Hawaii. 1984. Ser-Odjav, Namsrain. (March, 1986). Treasures of Mongolia. UNESCO Courier. < http://www. findarticles. com/p/articles/mi_m1310/is_1986_March/ai_4153135>

Descriptive Beach Trip Essay

I had five hours until my sister was off work, check in was at three o’ clock and she had to be present to do so anyway, I had to find something to do for those next hours. The Tahoe was roomy and I was exasperated, only running on two hours of sleep, so I climbed to the back and dozed off only to wake up in a cold sweat thirty minutes later; there was no way I was going back to sleep with the bright and early sun beating down on the black truck. I needed to go somewhere I could stay cool and entertained for six hours. But where, I had no idea what there was to do in Orange County let alone how to get anywhere. Then it dawned on me, we drove three hours away from home, I had to be close to some sort of beach. I googled the distance from my destination to the closest beach, only a fifteen minute drive to what I call paradise. I typed New Port beach in the GPS, started the truck, turned up the music, and turned Right onto Mac Arthur Street. After driving for about thirty minutes I heard my GPS robotic voice announce â€Å"you have reached your destination.† Pretty disappointing words to hear when the only water you see is filling the gutters. I turned into a gated community and rolled down my windows to ask directions; instantly knew I was close as the humid, hot, salty air hit my face, and ran through my nostrils. The scent sent a smile from cheek to cheek, enabling me to greet the vale with a pleasant hello. I was directed to take a left at the light and follow the road, â€Å"You’ll know when your there, it’s hard to miss.† I followed the road becoming more irritated with every building I passed. Fed up I came to the conclusion at the next light I will just turn around and find something else to do. At the thought of giving up it came into eyesight, there it was unbelievably blue waters with white waves washing up on the shore. I finally made it to my little piece of heaven. After circling those narrow crowded streets for what seemed like forever, I got lucky with a car leaving right in front of the beach. I slipped on my bathing suit, slapped some sunblock on, grabbed my purse, water, and fruit and was on my way. Less then a minute walk to finally feel the warm sand against the bottom of my bare feet. The only thing between my mini vacation and I was a bike lane, I gent ly kicked off my sandals one by one, smirking as my feet hit the hot concrete and crossed the lanes into the soft, warm, light golden sand. With every step a sense a peace fell over me, taking in every grain of sand between each toe. Settling  for the perfect spot, right next to the hundreds of huge dark brownish red boulders. They provided a walkway about twenty feet into the blue waters. I laughed watching the little kids scream as a wave slammed into the rocks splashing up and over the top of them. I whipped my blanket into place and watched it slowly take form of each crater in the sand, sliding my dress downward, feeling every ray of the sunshine hit every inch of my skin in the most perfect way. I take a seat at the edge of my blanket allowing my feet to explore the roasting sand while my eyes observe every bluish green curl of water spiral over into white splashes, racing up onto the shore line then slip back into the waters just in time to see the next wave fold over into white splashes again. I closed my eyes as I lay back, soaking up the sun taking in every sound, picturing everything going on around me. In the distance I could still hear the joyful screams of the children after the sound of the wave crashing into the rocks. To the right of me I could hear the group of a few teenage boys trying to impress each giggling giddy girl; whatever they were doing was working. Right above me was the sound of about eight or nine gossiping young ladies, a few chuckling as they hit a volleyball back and forth with no net. To left of my feet was the faint unclear chatter of a younger couple, to the right was a mother with her children and her mother, talking to the family next to them about a wagon that had heavy-duty tires. She got it at Costco on sale for 49.99 it was the best thing she had ever invested in. As a bead of sweat ran in between the roots of my thrown up hair I realized how hot I was and how amazing the water would feel against my toasting skin right then, at that thought I heard the sound of eager excited screams from children in the water and popped up to see what all the commotion was about. I look over to see the kids on the rocks jumping up and down pointing to the water with mouth wide-open smile s, then look straight ahead confused at what they were so happy about. I slide my glasses to the top of my head just in time to see a pale-blue dolphin plunge out of the water and drop back in so smoothly, then another and another. The sun reflected on their silky blue skin giving them a shine each time they sprung out of the blue swell. My mouth dropped into an amused smile, I sat and watched them as they disappeared into the depths of the waters. Only 3 more hours to enjoy this amazing place, I wiped the sweat off my forehead and sauntered to the shoreline scanning for any more  wildlife as the water crept up to my feet. I let out a mild squeal when cold dirty white water rushed up mid calf. I began to walk out further as the waves came crashing down around my waist splashing onto my face and chest, causing goose bumps to cascade from my arms down to my legs. Past the tide, I stood still as the water softly sways me from side to side, enjoying the view of the sun shining down on the calm blue waters. I winced at the small knot forming in the pit of my stomach as the thought of sharks cross my mind. I watched the ocean start to shape and create a cerulean blue wave, curling over into a roaring hefty wave. I wait until the very last second to dive in as the white waters swallow me up me, feeling the heavy wave rip right over my body from head to toe. I pop out inhaling while I wipe away the water, with a harsh salty taste left in my mouth, I was ready to do that again. The current was strong I was a bit to close to the rocks so I swam opposite direction, either jumping with motion of the ocean or diving under each flood stream. I stayed out there enjoying every wave for a while. I lost track of how long I was out there but I knew I had to be leaving soon so I rode the waves back until the water was running past my thighs, fighting the waters trying to suck me back in. I got back to my blanket and realized I was only in the water for maybe forty-five minutes, two more hours to appreciate this place. I didn’t have a towel so I went to go air dry out on the rocks. I climbed bare foot and chose each rock carefully but quickly. I hope from rock to rock far enough to a silent spot whe re no one was around. As it got later in the day the waves got stronger, so I sat on the biggest rock amongst the middle to not get wet. I lay down with my shades guarding my eyes, keeping me from squinting and enjoyed the view of the open waters. I looked down and watched as the clear droplets slowly glide down the notably darker skin tone of my thighs. It was a pretty hot day; I dried up hastily and went back to my blanket. Four o clock, only an hour left to cherish this trip. I went back in the water one last time leaving just to feel the waves cascade over my head and leap over each ripple of water. I walked back to my blanket with thirty minutes left; I taste the variety of cold fruit and every so often the crunch of bits of sand. I watch the sun get lower, bitter sweet that I had to leave soon. Much more bitter then sweet in fact lets just say only bitter; I could have stayed forever. Such a sweet escape, with the sand sticking to every wet  portion of skin it comes in contact with, sea creatures popping in and out of water, the exquisite salty blue waters tossing and turning, the sound of children screaming as the tide collides with them. Everything about it is blissful. It was time to go, I picked up my bag, shook off my blanket and started to walk back towards the car. Started to walk back towards reality and further away from the worlds sweetest escape â€Å"At the beach, life is different. A day moves not from hour to hour but leaps from mood to moment. We go with the currents, plan around the tides, follow the sun. We measure happiness by nothing we can hold†¦ nothing we can catch. Everywhere†¦Life is jumping and elusive and momentously momentary. We want to stretch the day, distill the memories, make them last. At the same time, we know that the beauty is in the evanescence.†(Gingras, 24) Cites Gingras, Sandy. How to live at the beach. New Jersey: Down Shore Publishing, 2001.

Film History Essay

Film History Essay Film History Essay Jeff Merrick Film History 2: ONLINE Rutsky 3/14/13 Mid-Term Examination PART 1 1) Jean-Pierre Melville 2) Pier Paolo Pasolini 3) Glauber Rocha 4) Robert Bresson 5) Michelangelo Antonioni 6) Kenji Mizoguchi 7) Luis Bunel 8) Ingmar Bergman 9) Ousmane Semebene 10) Yasujiro Ozu PART 2 1) Cinerama 2) Cinema Novo 3) The 400 Blows (1959) 4) After their promise to be set free was broken the slaves rebel and are then all hunted down and killed, besides one slave who escapes. 5) His job is to put up posters. 6) †¦going to see the train. 7) Rashamon (1950) 8) †¦the judge. 9) A groit is a West African historian/storyteller. 10) It was a film critic magazine in France that was formed in 1951 by Andre Bazin. Their ‘la politique des Auteurs’ theories would eventually form into the ‘Auteur theory. ‘ PART 3 1) Important factors that helped the film industry in Japan and Hollywood were by using a similar film industry, primarily the concept of 'vertical integration'. Creating large studio systems and solidifying bases of distribution and exhibition provided the necessary profit to increase their production values and simply create more films. Vertical integration allowed for fewer, larger companies control the market and gain very large profits while also containing their profits to themselves. Along with Japan and the US’s large movie-going populations, Japan even larger than the US, eventually drove up the demand for films. In an ongoing cycle countries like Japan and the US were able to solidify a steady stream of films, pushing their limits as they go and successfully dominating the world film industry. 3) New Wave and New Cinema changed the face of the film industry because a new generation of faces were starting to emerge. The generation of the ‘Baby Boomers’ were starting to come of age during the 60’s and 70’s and began making films by the youth, for the youth. Tired with the fantasies of Hollywood, the perpetuating myths that movies can make, young filmmakers such as Glauber Rocha, the influential Brazilian filmmaker and creator of Cinema Novo, focused more on social themes that focused more on the real people. No longer was cinema mainly utilized as a medium of entertainment, like a majority of films just prior to WW2, but now film was utilized as a tool for social change. Young filmmakers were aimed at addressing themes that reflected the youth and the counterculture. In light of these new artistic directions in cinema a whole new wave of young viewers started to shape the new face of cinema away from the voyeurism of Hollywood. 5) Hitchcock’s film The Trouble with Harry (1955) serves as a metaphor of life in the 50’s because the film very beautifully and softly shot, however the underlining events are much more sinister and dark and suggests that the tranquility of the 50’s is a faà §ade. The 50’s marked a high point in American hysteria with the fear of communism and the fear of nuclear war. The 50’s also marked a critical era of TV, shows like Leave it to Beaver that represent America as a happy, structured and fruitful society and left out many, if not all, important social problems of the time. The Trouble with Harry plays with a similar tranquil and innocent representation of society on the surface, while gun shots and dead bodies pulls the audience out of the faà §ade and presents the social problems of society that TV simply ignores. PART 4 1) The Paramount Decision primarily ended block booking, where theaters were given a required ‘block’ of films they had to show. With block booking there really isn’t much competition in what films receive attention and which ones do not, because they are exhibited at a standard rate controlled by the film companies. The end of block-booking now allowed for a larger field of competition between what kinds of films were made, Independent films and Hollywood films. No longer could the film companies simply slap together a

Behaviorism And Cognitive Psychology Essays

Behaviorism And Cognitive Psychology Essays Behaviorism And Cognitive Psychology Paper Behaviorism And Cognitive Psychology Paper Although learning is a part of education, it has consider both the same. 1. 3 Approaches to Educational Psychology Positivist school Scientific method Behaviorism Cognitive psychology 1. The Positivist School C] Psychologist starts to understand and predict humans behavior Instead of studying 0 They searched to find the principles of human learning by checking the behavior of animals, under exactly defined conditions. Logical Positivism 0 They accept only experimental data as evidence, so thought and feeling of human was something inaccessible, and there for were not investigated! 1. 4. 1 Behaviorism Russian Pavlov: 0 S-R (Stimulus-Response) theory or Classical Conditioning 0 It was considered that all human behavior could be explained in terms of the way in which simple S-R connections were built up. PROBLEM: It could not consider enormous range of human action. 1. 4. 2 B. F. Skinner 0 Founder of Modern Behaviorism 0 He constructed a system of principles to account for unman behavior in strictly observable terms. 0 Learning as a result of environment VS. Learning as genetic factor notion of operates emphasizing on reinforcement OPERANT CONDITIONING: an individual responds to a stimulus by behaving in a particular way. Skinner paid more attention to instruction in education and suggested: 0 Teachers should make clear what is to be taught 0 Tasks should be broken down into small, continues steps 0 Students should be encouraged to work at their own pace by means of individualized learning programs 0 Learning should be programmed by connecting he above procedures + immediate positive reinforcement is seen as a behavior to be taught Language Learning a language acquiring a set of appropriate mechanical habits Teachers role developing learners good habits, by means of pattern drills and memorization 1. Cognitive Psychology Human Thoughts It concerns with the way in which human mind thinks and learns Therefore it deals with mental process involved in learning and cognition Here learner is seen as an active participant in learning process Information theories, consider brain as a complex computer / I. . Artificial intelligence system;its models of memory and reading process Constructivism movement, Jean P igged, concerned with ways in which individuals come to make their own sense of the world. . 5. 1 Information Process At the very heart of cognitive psychology is the idea of information processing concerned with: The way in which people take in information Process information Act upon information O BASIC ASSUMPTIONS 1 . Attention: Is the cognitive process of selectively concentrating on one aspect of the environment while ignoring other things 2. Perception: Is the organization of sensory information in order to represent and understand the environment. Sakes many different forms, e. G. Images, sounds or meaning. Construct models or scripts to try to account for the way in which the human mind works 1. 5. 2 Memory 0 Atkinson Shuffling (1968) describes the memory process in terms of sensory register where stimuli are initially recorded for a brief amount of time before being passed into short-term memory if attention is given to them. 0 3 terms for memory: Short-term memory Working memory Long-term memory 1. 5. Constructivism As perspective in education, is based on experiential learning through real life experience to construct and conditionality knowledge. 0 Pigged constructive nature of learning process: Individuals are actively involved right from birth in constructing personal meaning, that is their own personal understanding, from their experiences. The End The principle goal of education in the schools should be creating men and women who are capable of doing new things, not simply repeating what other generations have done Jean Pigged

Learn Direct Response Copywriting From Junk Mail Pros

Learn Direct Response Copywriting From Junk Mail Pros Are you ashamed at how vulnerable you are to junk mail? Direct response letters are part of the pantheon of junk mail.  Or at least, that’s one way to look at them. They are those letters that arrive that sell a product or solicit a donation from you, the main reason the postal service is probably still in business. Yet  direct response letters are an example of copywriting that can be extremely effective in getting your reader to take action. And, in that sense, they are not junk mail. They’re a copywriting gold mine. How To Write The Best Copy Ever With Advice From Junk Mail via @JulieNeidlingerDirect response copywriting is different from indirect response copywriting because of the timing of the response. Indirect response is copy that eventually leads to a purchase over time by building trust and awareness. Direct response pushes for a purchase immediately, at the end of that copy. That means that direct response copywriting is easily tested; you’ll know quickly whether your copy is working or not. Advertising czar David Ogilvy refused to hire any copywriter unless they’d spent a few years writing and studying direct response copywriting, that’s how valuable he thought direct response techniques were. Bill Jayme, Direct Response Extraordinaire In the 20th century, Bill Jayme’s direct response copywriting (via mail) was second to none. He was the king of the direct response mailed letter with clients lining up to pay him to write their letter. One of his better-known examples was something he wrote to help launch the magazine Psychology Today. Jayme also wrote the copy for the envelope, and for this particular piece, he posed a provocative headline: From Mike Capuzzi’s blog post on provocative headlines. The envelope needed to be opened, just like your marketing emails need to be opened, just like your blog posts need to be read. Jayme wrote a headline that piqued curiosity, and then combined it with a free take-it-now psychological test and another free offer. Whether a person answered yes or no to the question was irrelevant. It got them in the door. Marketer Gary Elwood suggests that Jayme was successful with his direct response copywriting because he took an unorthodox approach combining both the visual design of envelopes with powerful copy techniques that included: Using mystery and intrigue. How do you get people to open envelopes? To read? You make them curious. Jayme frequently asked questions or used cliffhangers to get people to proceed. Involving readers psychologically. Jayme would ask seemingly strange questions that would pull readers in. Questions such as, â€Å"Are you embarrassed to eat in a restaurant alone?† or â€Å"How much should you tip the waitress, when you’re planning to steal the ashtray?† are effective, regardless of whether the reader answers yes or no. They’ll keep reading to find out what their answer means. Using urgency. Jayme would create scarcity by suggesting there was only a limited quantity or a limited time. Scarcity motivates people. No one wants to be left out. Turning the service/product into something else. Jayme never lied about the product or service for sale, but he turned it into something more valuable. For example, you’re not selling a financial magazine, you’re selling knowledge that will make someone a savvy investor and ultimately more rich. Saying the word â€Å"free.† Jayme used the word â€Å"free† in as many ways as possible, even providing an example: ‘Free gift comes to you with our compliments gratis- on the house. It’s yours to keep as an outright present without cost or charge- not a penny!' That’s about eight ways to say â€Å"free† in two  sentences! Using exciting words. The words Jayme used were not boring. They often had cacophony to their sound and excitement in their meaning. They were words that caught attention, such as: dead, naked, free. Knowing who was reading. In order to ask the right provocative question, Jayme had to know what buttons to push. And that meant understanding the reader a bit. Elwood uses an excellent example of this: promotional copy for Coastal Living said, â€Å"If you love the shore, this new magazine will do you a world of good.† The first five words establish who the audience is that Jayme was targeting. Jayme was fond of empathy as a selling technique. This is evidenced by how he started most letters with â€Å"Dear Reader.† Empathy, incidentally, requires a far better understanding of your audience than mere demographics. Demographics tell you who the reader is and what they’re interested in. Empathy taps into understanding what the reader wants. For Further Reading: The Gary Halbert Letter: Gary Halbert has used classic direct response copywriting techniques in his pared down website. Read some of his copy to get an idea of how direct response copy sounds. â€Å"Junk Mail’s Top Dogs†: New York Times article that covers the history of the practice, and highlights Bill Jayme’s work. Bill Jayme’s â€Å"Cool Friday† letter: A wildly successful direct response letter Jayme wrote for Life Magazine, considered a classic in the genre. Armageddon Advertising: Putting fear into readers might not be the best route for you, but studying â€Å"armageddon advertising† is still a useful learning tool, as it taps into reader psychology. Learn From Direct Response  Copy Examples Clearly, direct response â€Å"junk mail† is powerful, even if we think it’s cheesy and doesn’t work. Because it does work, even on marketers who know what’s up. John Jantsch, from DuctTapeMarketing, pulled together some examples of sales letters, and extracted the foundation of what made them tick: They use a headline. There is always some sort of startling, attention-grabbing headline at work in a sales letter. Whether it was on the outside of the envelope or in the letter itself, the success of the sales letter hinged on this. They demonstrate how a reader benefits. The copy of a sales letter isn’t telling the reader how great the company or product is. Instead, they show how the reader will have a better life if they buy. They offer something logical. There must be an offer, of course, or it wouldn’t be a sales letter. But that offer must, by the time the reader gets to the end of the letter, make sense. Ads don’t offer anything. They announce sales and product prices. Too often, our copy does the same. There is a difference between an offer and an ad. The best offer is a deal that can’t be refused. With those three characteristics in mind, Jantsch dissects sales letter samples. I’ve summed up the sales copy approach with a template so that you can see the method distilled down. â€Å"If Your Name Is On This Letter† In this example of a letter from Newsweek, readers were encouraged to subscribe to the magazine. This type of sales copy, according to Jantsch, feeds into reader vanity. It suggests there is exclusivity at work and that the reader, should the offer apply to them, is special. Otherwise, if the offer isn’t of interest to them, they are common.  This copy relies heavily on the second person (â€Å"you†), and often starts out describing what isn’t (the negative) instead of what is (the positive). Writing to sell? Tell your reader they're special, offer exclusivity, guarantee enrichment.The first paragraph assures readers they are special (â€Å"your education and income set you apart from the general population†). The letter then proceeds to tell readers that subscribing to Newsweek won’t make them rich, won’t give them more friends, or give them a better job. At this point, readers are curious as to why they should get the magazine. The sales copy responds to that question by showing how the magazine can satisfy curiosity, reduce the boredom of small-minded conversation, and expand knowledge of what’s happening in the world. It then presents an offer that reduces risk by letting readers know they can get money back. Reader, you’re special. That’s why we contacted you. We’re not going to lie about what our offer will do for you. But we will enrich your life. If you don’t like it, we’ll return your money. â€Å"Two Young Men† The next example Jantsch uses is from the Wall Street Journal. This direct sales copy uses a story (which readers love) to promise readers success if they buy (and suggest a warning if they don’t). The Wall Street Journal starts with a simple paragraph telling the story of two young men who met back during a 25th college reunion. One man was a success, the other was not. The letter then proceeds in sections, outlining what made the difference between the two men (knowledge provided by the publication, in this case), and how that applies to the reader. Read this interesting story about two possible outcomes. We’ll tell you why this happened. We’ll show you how our offer will give you the better outcome. We’ll reiterate, one more time, why those outcomes were different. And then we’ll make you a risk-reduced offer, and remind you again of the story. â€Å"Dirty Hands† The third letter example in Jantsch’s ebook is from Popular Mechanics, and uses a couple of unique things. The letter itself has a visual box at the top, filled with brief copy that establishes whether the reader is the right audience using vanity and rather obvious qualifications we all want to assign to ourselves. â€Å"If you want to live better, don’t mind hard work, like to pay your own way†¦Ã¢â‚¬  The rest of the copy works very hard at appealing not to the elitist, but to the â€Å"average Joe†.   It’s filled with homey phrases that promote elbow grease, hard work, and flag-waving. Write to sell: Appeal as understanding, offer just for them, give away a bonus for  free.Popular Mechanics knew its audience pretty well, and they knew this would be best way to elicit trust and provide a sense that they truly understood what their readers wanted or thought. In this case, it was an illustrated handyman guide, and the selling points were how it would save you money by showing you how to make repairs yourself, that it was easy to use, and it was for readers â€Å"just like you.† To cap it off, the offer included a free first book, no strings attached, telling you what kind of projects you could find on specific pages in that first book. We understand you perfectly, and we made this product for readers like you. It’s so good, we’re giving the first one away completely free. â€Å"Quite Frankly† This letter example, from American Express, relies heavily on exclusivity. More than anything, we all like to know we’re good enough to be part of an elite and exclusive club, and (shamefully) that other people won’t get in. Compared to the other letters, this letter isn’t particularly long. It’s main punch is in two sentences in the opening paragraph, making a point to say that not everyone who applies to get the card will, and that such a card isn’t for everyone. The rest of the letter is a list of the perks and benefits the card provides. We’re exclusive, and not everyone gets in. You’re lucky we’re inviting you in. Look at all the benefits you’ll get. We expect you’ll apply now. â€Å"A Story About Grandmother† Using the story approach, this letter writes in first person and tells of memories of grandma. It’s very personal and approachable, and draws the reader in immediately. This letter is for Prevention magazine, and uses memories of healthy food vs. chemical-laden food, and the need to better understand how things had changed since the time of those grandma memories. The reader then learns about how the magazine can help them, being quite direct as to how it will make their lives better. In some sense, it taps into fear, suggesting that even their doctor isn’t telling them all they need to know. For all of us, the fear that we are being kept in the dark is a highly motivating one. The letter closes with bonuses that the reader could receive, and Jantsch notes that some people will buy based on the bonuses they get when making the initial purchase. So do offer bonuses. Let me tell you a personal story. Then I’ll tell you why you should be a bit afraid. But don’t worry; I have the solution. And, if you buy, I’ll give you lots of great extras! Putting Direct Response  Methodology To Work Direct sales letter writing techniques are directly applicable to your landing pages, of course, but also some of your blog posts. Challenge: The next time a direct sales letter arrives, don’t throw it. Dissect it. Figure out what they are doing in that copy, and what makes it work (or fail). Or, do some online searches and find more examples of direct response  letters, or landing pages that employ the same techniques. Do you feel motivated to buy at the end? Why or why not? What is the writer appealing to? Fear, vanity, trust? How long is the copy? How many words? How is the offer presented? Are there bonuses? Is the copy written in first or second person? These are just a few questions to ask as you figure out what makes direct response  copy work.

Over-education in the graduate labour market Literature review

Over-education in the graduate labour market - Literature review Example The UK economy has increased the number of graduates in the labour force in the past two decades. In the UK, six in every ten individuals is a graduate. More people have refused to settle for the school exams such as GCSEs or A-levels by going a step further to get graduate level education. Among the European Union countries, the UK has the highest number of adults who have graduate-level qualifications (Zhang, 2007). Despite the financial crisis, investment in higher education in the UK is still high. The share of graduates has grown by 10 per cent, but the prevalence of overeducated graduates has remained stable at 30 percent (McGuiness, 2006). More women and the youth from minority groups have pursued higher education in recent years. These two groups have seen a better presentation in the graduate group than the workforce. Studies also show that graduates expect to get graduate level jobs three years or later after graduation and has settled for the idea to build a foundation for their careers (Zhang, 2007, p.46). In other studies, it is right to say that higher education may not be recognising the potential of non-traditional students. Only traditional students have higher degree classifications, higher satisfaction ratings in terms of experience and better outcome in the workforce. Graduates stand greater chances of attaining employment than non-graduates. They also stand a better position to hold management level jobs than the latter. Research also shows non-graduates between the ages of 21 and 30 have the highest rate of unemployment (Walter & Zhu, 2007). With time, graduate’s wages increase annually unlike that of non-graduates. Nonetheless, there are some jobs that are non-graduate, which require graduate skills from a degree. Most employers are focusing on skills and quality than knowledge. It is common practice, therefore, for graduates to take up a non-graduate job or voluntary work to add to their CV. According to research, approximately

Privacy cloud Article Example | Topics and Well Written Essays - 250 words

Privacy cloud - Article Example Here are the vital areas covered in the paper: Provide detailed description of the technology project. State who the target market for project and the responsible individuals for undertaking the project. The PIA will follow the following guideline. Describe the information flow within the organization’s system. State the involved parties in the information flow, for example whether there is a third party involved. Specifically state who and who has access to what information. The generic questions entail: Please specify the efforts that the organization has made to consult with the involved stakeholders with the intention collecting their opinions, ideas and views regarding the potential privacy impacts. State information related to who was consulted and the information provided and the findings yielded. Chen, D., & Zhao, H. (2012, March). Data security and privacy protection issues in cloud computing. In  Computer Science and Electronics Engineering (ICCSEE), 2012 International Conference on  (Vol. 1, pp. 647-651).

Brighton Pebbles Ltd Essay Example | Topics and Well Written Essays - 500 words

Brighton Pebbles Ltd - Essay Example The increase or decrease in the cash is important in the sense that it clearly established where the money i.e. cash has been utilised. If we analyze a cash flow statement of any firm, we will notice that it is divided into three different parts i.e. operations, investing and financing. The operating activities section mentions the movement of cash flows into those areas which are mostly related with the generation of profit therefore this section of the cash flow clearly indicates the increase or decrease of cash flows into those activities which can be attributed to the earning of profit therefore the movement or increase of decrease of cash into those areas define how much cash has been spent or earned in those activities. This is more significant than profit and loss because profit and loss changes do not indicate whether and how the money has been spent into operating activities. Similarities, increase or decrease of cash into the investing activities suggest the actual cash out lay been made into investing activities made by the firm. It also further indicates that the cash put into investing activities would clearly define how and where the investment have been made and in what quantity- changes and profit and loss do not indicate such information to the shareholders.

International Human Resource Management Essay Example | Topics and Well Written Essays - 2750 words

International Human Resource Management - Essay Example Even the superiors are capable of misuse of power and the subordinates accept this trend silently. They focus on the individual’s capacity to leadership and initiative. Here, every individual are highly motivated about their work and hold on to their ambitions to be reached. Whereas, research showing that PD index lower amongst the elite class in Britain than amid of the working classes.  The PDI score at first seems dissimilar with the well established and historical aristocrat class system and its depicts one of the intrinsic tensions in the British culture – between the importance in birth rank on the one side and a profoundly rooted belief that where one have been borned can not be the barrier for the way far he can go. Logic of fair play they maintain that drives an idea that one should be treated in a number of way as equals. The fundamental issue addressed by Individualism this measurement is  the scale of inter-relationships in a society followed by its memb ers.  It has to do with whether people ´s self-image is defined in terms of â€Å"I† or â€Å"We†.  In Individualist societies people are supposed to look after themselves and their direct family only. In Collectivist society’s people belong to ‘in groups’ that take care of them in exchange for loyalty. China is extremely collectivist cultured, where individuals act for the sake of the group and not only for themselves. In their culture family gets the highest preference among all, dedication towards the organization is noticeably poor. Relationship with their well-wishers and the closer ones is collaborative, where as showing of dislikeness or acting neutrally for the outer people is also visible in their behavior. They give higher importance upon personal relationships and in caring of the closer ones. UK is highest among almost all the countries, preceded by only few of commonwealth countries it spawned that is, USA and Australia.

International HRM Essay Example | Topics and Well Written Essays - 1000 words

International HRM - Essay Example In this paper, the potential issues that are encountered by the HR managers during overseas operations will be discussed. In order the evaluate the potential problems that are posed to arise in the way of managing an internal level ethnically and culturally diverse workforce, situational analysis appears to be a basic necessity. This situational analysis is aimed at evaluating the global business conditions that are responsible for creation of ethnically and culturally diverse workforces. So the first sub-topic in this discussion is that what are the importance and role of a multi national company (MNC) in the age of globalization? Traditionally, most of the functional MNCs had headquarters located either in USA or UK. Particularly after World War II, the US and UK companies embarked on a policy of consistent world wide expansion, especially in Europe following the implementation of politico-economic measures such as the Marshall Plan (Ferner et al, 2004). But after the break up of Soviet Union, situation changed dramatically. Developing countries and erstwhile communist states began shifting from a conservative socialist economic model towards a liberalist capitalist market framework. Therefore, just after little more than a decade of the fall of communism and decline of international Soviet financial aid, powerful corporations emerged in the developing economies too. In this way, the â€Å"new geography of FDI flows† came into being (UNCTAD, 2004). These FDI flows were not exclusively outflows or inflows. In fact, combinations of FDI outflow and inflow began to germinate between Western countries and Asia Pacific region as early as the 1980s when Japan, China, and Taiwan initiated industrial reforms (Glover and Wilkinson, 2007). In this way, it should be understood that today’s MNCs represent the zeal of the early phases of globalization which advocated for adoption of global standards

International Human Resource Management Essay Example | Topics and Well Written Essays - 2750 words

International Human Resource Management - Essay Example Even the superiors are capable of misuse of power and the subordinates accept this trend silently. They focus on the individual’s capacity to leadership and initiative. Here, every individual are highly motivated about their work and hold on to their ambitions to be reached. Whereas, research showing that PD index lower amongst the elite class in Britain than amid of the working classes.  The PDI score at first seems dissimilar with the well established and historical aristocrat class system and its depicts one of the intrinsic tensions in the British culture – between the importance in birth rank on the one side and a profoundly rooted belief that where one have been borned can not be the barrier for the way far he can go. Logic of fair play they maintain that drives an idea that one should be treated in a number of way as equals. The fundamental issue addressed by Individualism this measurement is  the scale of inter-relationships in a society followed by its memb ers.  It has to do with whether people ´s self-image is defined in terms of â€Å"I† or â€Å"We†.  In Individualist societies people are supposed to look after themselves and their direct family only. In Collectivist society’s people belong to ‘in groups’ that take care of them in exchange for loyalty. China is extremely collectivist cultured, where individuals act for the sake of the group and not only for themselves. In their culture family gets the highest preference among all, dedication towards the organization is noticeably poor. Relationship with their well-wishers and the closer ones is collaborative, where as showing of dislikeness or acting neutrally for the outer people is also visible in their behavior. They give higher importance upon personal relationships and in caring of the closer ones. UK is highest among almost all the countries, preceded by only few of commonwealth countries it spawned that is, USA and Australia.

Answer the questions base on a company Essay Example | Topics and Well Written Essays - 2500 words

Answer the questions base on a company - Essay Example The evolution of strategic management can be better understood through real time systems and positioning systems. These are the basic strategic management tools used by the earlier companies. The strategic management process is the one which requires a basic conversation for turning goals and visions into act. It demands corporate culture which is intensive and adaptive. Lastly, the sense of corporate mission should be strong and should reach every corner of the organization, thus, it is touted as the destination. Answer b Ford has recently implemented various strategic management activities. Example 1 A clearly defined corporate mission statement is the first sign of the good and effective strategic firm. Though the corporate mission statement of the organization is extremely short, it is clearly explained through various sub-headings. Example 2 The company went for a lean management strategy in 2006. Ford started cutting costs, improving designs and increasing their efficiency leve ls to increase their overall brand appeal. In order to cover increasing pension costs and maintain the cash flow, the company introduced strategic operations into its management (Khan and Pillania 1510-1520). New and advanced machines took over and production increased dramatically. Example 3 Workforce diversity is another strategic management activity implemented by the firm. In terms of dealers, suppliers and employees, the organization has maintained diversity and inter-cultural infusion. This shows the adaptability of the organization and its commitment as well as ability to keep up with the pace (Alexander and Doherty 15-19). Answer c The mission statement of Ford is â€Å"One team, one plan and one goal† (â€Å"Mission and Vision†). One team represents the workforce of the car manufacturing brand. The company works together as a global and lean enterprise for leadership in automobiles as well as satisfaction of its employees, dealers, customers, suppliers, invest ors, council/union and communication. It is under a single plan that the company aims for aggressive restructuring in order to operate in a profitable manner and take control of the current demands. With one goal in mind, the organization expects to deliver growth which is profitable for all. The overall goal for the year 2014 is to create worldwide profitable growth. The company aims to cash on the changing business environment in the countries as well as markets where the company has established. Ford will be inventing research and development in order to find out the likes and changing perceptions of its target consumers. Accordingly, the company will be establishing strategies and tactics. The objective of the company for the year 2014 is to produce first class vehicles and establish itself as one of the finest and most preferred car making company across the globe (â€Å"Our Strategy†). 2. On corporate governance Corporate governance is a system created with the objectiv e of controlling and directing corporations around the globe. Answer a Three traditional roles of board of directors are: Providing continuity for the firm through setting up legal or corporate existence and representing the point of view of the organization to every interested and involved entity in the external environment. These include customers, investors, suppliers, governments, employees and communities. In order

Role of Communication Essay Example for Free

Role of Communication Essay The development of Information Systems has forever changed the way people communicate hence managing multiple levels of communication is a complex enterprise. Todays technology is the cornerstone to maintain links and correspondence with many different Discussions and information through equipment plays a main role in the global communitys growth in areas of human interaction. Communicating through technology is such an integral part of family, national and world communities, everything continues to move forward at a rapid pace. Increasingly, every aspect of the planets effort to communicate effectively and in a timely manner depends on Information Systems. In the last two decades our world has been changed gradually form one condition to another. The revolution of new ideas always comes up to the minds of every person, especially the idea to improve technology which people need to make the living better. As the result, modern technology has been bringing people certain advantages such as ways for fast communication. Nowadays, people can get latest news from any parts of the world very quickly, pay their bills, by using E-mail and Internet. lso, the internet can be seen in aiding the spread of culture, because all of the communication made possible by the internet. Moreover, telephone-local or/and oversea is playing a key role for people to communicate to with each other. Information Systems is the back bone of todays communication. The massive data and increasing volumes of data needs organized storing and fast and effective processing for variety of purposes fro m decision making to risk management, from transaction processing to stat e-the art products. The large-scale businesses are globally distributed across the world which needs stable and reliable infrastructure and network administration and the applications which can run and handle simultaneous, real time and fast processing. The availability of technology has enabled the businesses to offer variety of services which has made Information Technology as part of the businesses today. What seems to be a simple online banking transaction for instance, involves web-based programs which run on a one platform and access the data in another platform like mainframe and tho make there should e network communication and systems which can communicate to each other, available 24 by 7. The more businesses grow the more dependent they become of Information Systems Some make a clear distinction between information systems, ICT, and business processes. Information systems are distinct from information technology in that an information system is typically seen as having an ICT component. Inform ation systems are also different from business processes. Information systems help to control the performance of business processes [3].

Casino And Gaming Management Tourism Essay

Casino And Gaming Management Tourism Essay In the report, we will introduce a brief history casinos in Victoria Australia, and then, the current state of casino gaming and internal description of casinos will be shown. The advantage and disadvantage of casinos will be discussed in the surrounding community. There is no double that gambling is one of the most popular games in the world. Generally speaking, casino can be found in anywhere in the world. Therefore casino is not only an entertainment place for people but also relevant to the hospitality industry and it is as well as a significant aspect contained by the national finance and economics. Consequently this article will be focus on a casino which is it is in Melbourne and introduce their history, the impacts on casino, the internal description of casino and the advantages and disadvantages of the casino. After that, people will know more about the casino (Crown) in Melbourne. The first legal casino which is wrest point hotel casino locates in Tasmania Australia in 1973, and then government allowed to set up Darwin casino in northern territory in 1979. Focus on 1980s, gold coast, Queensland and Adelaide also opened their first casino at that time. In addition, in 1990s, there are much more casinos opened than before such as Casino in Canberra; star city casino in Sydney and reef hotel casino in cairns Queensland. From 1994 to 1997, Melbourne also was running the first casino Crown casino. In these years, there are 13 casinos in each state and territory of Australia which are running their business, maintain their legislation and policy. These casinos are not only operating in gambling places, but also in hotels, accommodations and entertainment place. Therefore Australia has great economic benefit and employment by these casinos. Current state of casino gaming: Crown casino and entertainment complex is located in Melbourne of the Yarra River, and attracting on average 16 million tourists every year, so it is absolutely one of the largest casinos in Australia. Thus Crown casino is a paradise for gambling, because they are only provide kinds of table gaming such as blackjack, Texas Holdem, craps, baccarat, roulette, Caribbean Stud poker and so on, but also has more than 2,500 slot machines and 350 gaming tables alarming. According to Herald Sun reports, gamblers would lose 100.002 Australian dollars in table game and slot machine each hour. Meanwhile Crown hotel provide many non-gaming services, such as hotel, restaurant, cinema, theatre shows and shopping. Consequently this hotel becomes a centre of entertainment of Melbourne. Casino managers have estimated that one-third of the money from overseas visitors and they have lost 60 million. Consequently the Victoria government as much as 3.13 billion tax from casino and help the government budg et has a surplus. The pokie tax increases 1.7 percent each year for six years beginning this year, resulting in a total tax increase of 10.3 percent by 2015. The full tax will be 32.57 percent at that time. The change will bring more than a$60 million to the government over the next four years and add more than 300 jobs at Crown. (Global Gaming Business, 2009) However, Crown casino like any other casinos, they dont allow people go into the casino if they under 18 and office signs this note in every entrance. Customers should be identified by entry point staff at all entrance 24 hours a day, 7 days a week. In addition, Crown casino set up a Responsible Gaming Support Centre (RGSC), which is responsible to be tasked with implementing Crowns responsible service of gambling initiatives and providing a focal point for interacting with customers who may need support. Future capital works projects: Crown Melbourne spends $300 million to build a new hotel on the casino site in 2010. The new hotel will provide 658 rooms and accommodate 340 000 guests every year; 50 exhibition booths, 7 state of the art conference-meeting rooms and an 800-seat Plenary Hall. Crown casino will also upgrade the facilities including live entertainment, restaurants, lighting and color schemes. Therefore the new project will create significant economic benefit for Crown and Melbourne. Casino industry description of Australia: Since 1973, casino has become an important part in Australians life. Therefore in order to attract the visitors to game in their place, besides the existing 13 casinos, the expenditure of casinos grew rapidly from $78.5 million to $2.8 billion which has increase 34.9 percent. So casino industry activates the economic and the travel image of the country. Since 1998-2006, casinos gaming expenditure has stabilized at around $3 billion. They offer more and more thrilling game in the entertainment. In addition, they offer provide many non-gaming activities and facilities such as hotel rooms, restaurant, bars, banquet facilities and theatres. Therefore there are 7.8 billion customers who come from all over the world visited casino in Australia. Consequently this brings a perfect profit for casinos and government. In 2002 to 2008, the revenues increased $3.1 billion to 4.0 billion and the average revenues growth rate of 5.2 percent every year. In a research, there are about $1271 million dollar which has 40 per cent revenue come from table gaming and about $572 million dollar which has 18 per cent come from international VIP customers. Moreover, casinos also create about 19,737 jobs in Australia, and Crown casino is the largest single site employers in Victoria The Commonwealth and local governments won $1.2 billion total taxes from casinos in 2007 to 2008. Particularly, casinos not only need to pay general taxes collected by the different levels of local government on all businesses, casinos usually pay amount of special gambling taxes as well. There are different types of general taxes, which including Goods and Services Tax (GST), firm tax and payroll tax paid by casinos for usual operations. In current situation, Casinos leading the most highly taxed compare with other gaming providers in Australia. Casino paid thirty percent of all income for their taxes to the government in a single year of 2007 to 2008. Few industries can afford to pay so much tax as casino except the industries of tobacco, alcohol and luxury cars. Leading to the casino to pay such high taxes is because the casinos are required to pay a lot of taxation (gambling taxes, license fees and community levies) besides the general taxes by all other industries. Casino Contribution There are plenty of international evidence indicate that casinos contribution to national economic activity is mainly dependent on the casino led to the development of tourism. However, effective research shows that tourism and hotel sector has not been much affected by non-casino facets. The following research report is about the details found in Australian. 1. More than one million overseas tourists visits to Australian casinos and bring a number of 2.4 million consumptions in 2007 to 2008. 2. Overseas tourists who visited Australian casinos bring $4.9 billion total spent with an average of $4940 per tourist, during visits to Australia. This average consume value is in the extreme higher than overseas tourists who did not visited casino during the visit with the average consume value of $2630 per tourist. The total number of gambling consumption by overseas VIP program players is $553 million in the year of 2007 to 2008. It is estimated that casinos has spent a further $65 million to attract VIP program players, these players who are estimated to cost $121 million in Australia on non-casino consumption. 1. It is estimated that export to overseas VIP program players improved gross domestic product (GDP) by $84 million and private consumption by $225 million in year of 2007 to 2008. 2. To keep export of overseas VIP program players at the year of 2007 to 2008 level is prospective to improve Australias private expenditure by $1.8 billion over a decade. Casino employment There are 19 939 people working in Casinos in year of 2007 to 2008. It is making a significant contribution to employment in Australia. Two leading employment casinos are located in Victoria (Crown Melbourne) and WA (Burswood Entertainment Complex) respectively, which employ the largest proportion of employees. Licensed gaming staff is one of most important category in casino operation. There are closely 60 percentage of staff are employed in casino on a full time basis, about 15 percentage employed on a part time basis, and 25 percentage on a casual basis. Disadvantage of Casino industry: Problem Gambling From the Australia Productivity Commissions Inquiry into Australias Gambling Industries in 1999, it is indicating that the following points: 1. About 2.1 percentages of the Australian adults or among 293,000 people have a significant gambling problem. 2. On average around seven other people are affected by a serious problem gamblers behavior. It is around two million Australians. Problem Gambling is clearly a major public health issue in Australia. It is become a problem if someone spends more time or money than they can afford to, or if it is have a negative impact on their relationship. That is why just the minority country legislate the gambling is legal. Crime Rate With the growing of the casino industry, crime becomes another major negative impact. Casino is a place which can make a person bankruptcy in a short time; it may change a person in one night. So, the rate of crime may increase because of these factors. Also, the government adopt a lot, such as increase the number of police on duty at night, but the crime problem still have not work out in a perfect way. Conclusion: In conclusion, this report generally description the casino in Australia with several parts which includes the history of casino gambling, current state of casino, Impact on casino, industry of casino, and the advantages and disadvantages of casino as well. In order to more powerful support of our arguments, this article adopts the resources from Internet, chart and database. Moreover, with the development science and technology, improve the management has become more important to casino to create more entertainment facilities to meet the needs of the people, to stimulate the economy development. However, the industry is also a potential risks (social problems, crime). In order to prevent negative, the government should pay more attention on casino management and restrictions to seek better ways to adjust entertainment and gain enormous profit.

lab on solutions :: essays research papers

I Introduction A. Purpose: The purpose of this experiment was to determine if the temperature of water effects the rate at which salt dissolves. B. Hypothesis: If the temperature of the water increases then the rate at which the salt dissolves will increase.   Ã‚  Ã‚  Ã‚  Ã‚  C. Science Concepts: Solution- one substance dissolved in another   Ã‚  Ã‚  Ã‚  Ã‚  Solute- the substance that gets dissolved   Ã‚  Ã‚  Ã‚  Ã‚  Solvent- the substance that the solute gets dissolved in Characteristic property- a property that is unique to a substance, does not change depending on the amount of a substance, and can identify the substance Physical change- when a substance changes physically but is not chemically effected Solubility- the amount of a substance that can be dissolved in a given amount solvent at a given temperature In the experiment the solubility of salt was tested in different temperatures of water. The solute was the salt and the solvent was the water. The salt dissolved in the water to form a solution. When the salt dissolved a physical change took place. Solubility along with melting point, freezing point, and density is a characteristic property. II Procedure 1. massing cups and a triple beam balance were used to measure 0.5 grams of salt 2. 100 ml of cold water was measured and poured into a beaker using a graduated cylinder 3. the temperature of the water was measured and recorded on a data table 4. the salt was poured into the water and the stop watch was started 5. the water was stirred as the salt crystals dissolved 6. the number of seconds it took for the salt to dissolve was measured and recorded on a data table 7. the experiment was repeated using room temperature and warm water  Ã‚  Ã‚  Ã‚  Ã‚   8. each group did one trial III Results/Conclusions A. Experimental Data: The results of the experiment indicate that the warmer the solvent was the faster the solute dissolved. When the water was 9 °C it took 51.66 seconds to dissolve. When the water was 57 °C it took only 13.15 seconds to dissolve.   Ã‚  Ã‚  Ã‚  Ã‚  B. Graphs and Tables: see attached C. Evaluate Prediction/Hypothesis: The results of the experiment support the hypothesis. The hypothesis stated that the slat would dissolve faster if the water was heated. The salt in the warmer water dissolved about four times faster than the salt in the cold water. IV Extension and Summery A. Extension: Some causes of experimental error may have been how fast the stirrer was stirring. This could have been fixed by having the same person stirring each time.

Quantum Physics

However, it must be noted that the European Debt Crisis is still going on in most of the European countries, and thus, It might be more favorable for Ping An to focus on the Salsa- Pacific market where most of the markets are still emerging and most importantly, hose markets have low correlation with the impact of global economy crisis due to lesser trading activities with those countries affected by the crisis.In order to penetrate successfully Into emerging market and less developed countries such as India, Vietnam and Africa, one needs to understand several factors relating to the target markets such as local cultural & customary practices, size & scope of possible opportunities, understand needs and wants of consumers and observe how the services are used In the market and by whom. Moreover, the strategy Ping An choose o pursue foreign market opportunities usually depends on a number of factors including cost of alternative strategies, the amount of inherent risks involved, gover nment regulations and local market conditions.While asset management had been slow to take off in most developed countries, insurance sectors are growing rapidly In emerging economies. Supported by favorable macroeconomic factors including population growth and rising income levels such as the case of India where the Indian insurance industry emerged as one of the fastest developing markets of he global insurance industry (Money Control 2011). Some of the market entry strategies that Ping An could use Include setting up wholly owned subsidiaries In these emerging market.This Is when 100% of the substandard common stock Is owned by Ping An. With such strategy, Ping An could introduce its insurance products to the locals according to their needs and wants. Moreover, in order to compete with the rest of the insurance companies in India, Ping An would need to engage in product Innovation so as to better match the risk profile of policy holders and making ales and marketing more responsi ble & answerable (Parker 2012). Ping An could also engage in less risky strategy such as partnering with the local insurance companies or Joint ventures.A Joint venture Is a strategic alliance where 2 or more parties, usually businesses, form a partnership to share markets, Intellectual property, assets, knowledge and profits. Such strategy is deemed to be less risky since the local partnership might provide Ping An access to greater resources including, specialized staff and technology. Moreover, local companies would have greater understanding of the local's needs and wants, allowing Ping An to customize insurance products that suits the needs of policy holders.However, it must be noted that the main disadvantage of such strategy is that in most joint ventures, objectives are usually not 100% clear and communicated with everyone involved, thus this could lead to unwanted dispute between parties (Allen 2011). Last but not least, Ping An could also engage In foreign direct Investmen t by purchasing the shares of another insurance company in the emerging market. For example, India recently has 1 OFF companies (Chuddar and Kola 2014). Such opening of the sector could be consider as an opportunity for Ping An to penetrate into the large IIS$ 66. Billion Indian market (FIEF 2014). However, rigid due diligence must be done about the local insurance companies prior investing to prevent any mishaps or poor performance of the company. In conclusion, Ping An could consider engaging in these market entry strategies that have been posit earlier but there is a need to weigh both the advantages and disadvantages of executing these different strategy so as to ensure a successful global expansion of Ping An insurance business.

Nitesh@Solutions Unlimited Essay

Executive Summary Nitish is disturbed by certain situations that have hampered his relation with Meena since his joining Solutions Unlimited. He is faced with three options namely; he can work to mend his relation with Meena, leave the company and search for other prospects or reach out to the top management. These options have to be evaluated on what impact they would have in his career and at the workplace. Staying at the organisation and working towards mending relations with Meena seems to be the best option. But he should also accept his part in creating such situations at the first place. Word Count:100 Contents 1. Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1 2. Problem Definition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 3. Options†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 4. Criteria for evaluation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 5. Evaluation of Options†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 6. Recommendation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 7. Action Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.4 â€Å"Nitish @ Solutions Unlimited- Decision Report† Situational Analysis Nitish has a good academic background and he was admired by his seniors as well his colleagues in his previous job. But after working for two years in a consultancy firm in Jamshedpur, he sought to work in a different city and so he applied for Solutions Unlimited through his friend, Arvind. Arvind and Vidya had told him that Solutions Unlimited would give him a good environment to work in and the informal culture here would make his work enjoyable and would also provide him with many opportunities to grow. The chain of events that took place since he joined the orgainsation have now made Nitish’s staying in the organisation difficult as his relations with Meena and Mr. Alagu have turned sour. He was not satisfied with the initial offer given to him and that led to Meena being given a mouthful by Mr.  Kapoor. Also there were issues regarding the payment of severance to his previous employers and his spouse’s travel. According to the company’s policy only 50% of the severance pay was done and there was no policy to pay for spouse’s travel. This led to Nitish being put in a bad light in from of Mr. Alagu. Even though he got opportunities to participate in various projects but he was not allowed to work properly by Meena. For instance he was not allowed to go to New Zealand with Mr. Kapoor and also he was told that he would not be needed for the project from Korea as the scope had changed. He was also taunted by Mr. Alagu and Meena when they came to know that he was working closely with the MD. All these events have disturbed him as he didn’t want any bad blood between anyone in the workplace. But all these things place in the first place owing to many flaws in Solutions Unlimited and also by Nitish. Even though he had experience from two organisations he was careless and unprofessional while negotiating the salary with Venkat. He also believed when Venkat said that his severance pay and also his wife’s travel pay would be done; he didn’t take any written confirmation from him. He was careless enough to lose the email. There was no proper structure in the organisation. There were no Director and Associate Director for Human Resources, and Meena and Venkat were quite inexperienced in the organisation. The policies were not communicated to Nitish when he joined and so there was dispute regarding payment of severance. Recently his work has been appreciated by the CEO and Manish. He was asked by Meena to go to Nagpur to finalise the details of the project he was involved in and also handle the project. This has given an opportunity to Nitish to introspect and think about his future course of action. Problem Statement The problem facing Nitish is what course of action he should take after coming from Nagpur. He is faced with the dilemma of whether to work towards building a good relation with his peers in the organisation or search for better prospects elsewhere. Options 1. Nitish should work hard towards removing the bad blood between himself and Meena and concentrate on building a good future in Solutions Unlimited. 2. Nitish should leave the organisation and search of better prospects elsewhere. 3. Nitish should take the matter to Manish and let them know how he is being treated and ask for necessary steps to be taken. Criteria for Evaluation The options need to be evaluated such that they satisfy the following criteria: 1. Impact on Nitish’s career: the course of action should be such that his career does not take a downfall. 2. Impact at the workplace: the course of action should improve his experience at workplace rather than degrade it. Evaluation of Options 1. Staying in the organisation: a. Nitish’s work is admired and his experience is appreciated by his seniors at the company. He has been given the responsibility of handling the project he was working in. If he can stop complaining and take proper steps towards improving the relations between Meena and himself, then he will have lesser problems to worry about. His impression in front of Manish is very good and is he continues to work hard then his career will take a great leap. b. When his relationship with Meena is mended, he will automatically come in the good books of Mr. Alagu. Eventually the things that used to disturb him will go away and he will be happy with his career. 2. Leaving the organisation: a. Leaving the company on bad terms will surely hamper his career. The feedback from the previous employers will create a bad image. This will affect his future prospects and his career growth. b. Provided he gets a job elsewhere, his previous image will do him no help in front of his peers and seniors. He will face difficulty securing better projects and this will add more to his situation. 3. Taking matters to the top management: a. Taking matters to Manish may help in certain ways to review the internal policies but this will bring further create cracks in his relation with Meena and Mr. Alagu. This would create more problems in his career and he would lose trust among many seniors in the organisation. b. This will not improve his conditions in his workplace and he will create more enemies due to his high-handedness. Recommendations I recommend that Nitish should stay in the organisation and work hard to build a better relationship with Meena and Mr. Alagu. Action Plan  Nitish, first and foremost should identify how he was also partly responsible in creating such situations in the first place. Rather than hoping that things should work out, he should approach Meena and have a talk about how things have led to such acerbic relation between them and work out their differences. He should accept his wrongdoings and also bring out the fact that policies also need to be reviewed so that such situations don’t crop up again.

Assassination of Archduke Franz Ferdinand

On June 28th, 1914 in the city of Sarajevo two bullets were fired. World War One, World War Two and the Cold War all trace their origins to the gunshots that interrupted that summer day. Archduke Franz Ferdinand was assassinated. Not only was Franz murdered, but so was his wife Sophie, Duchess of Hohenberg. They were assassinated by a young man named Bosnian Serb which set off a chain of events that leaded to the start of World War One. To many people it was known as the Great War and seemed to have come out of the blue. Franz’s assassination was the start to it all.Franz Ferdinand was the eldest son of Carl Ludwig and the brother of Emperor Franz Josef. Franz was born in Austria in1863. He was educated by private tutors and decided to join the Austro-Hungarian Army in 1883. His military career included service with an infantry regiment in Prague and Hungary. While in the army Franz received several promotions: captain (1885), major (1888), colonel (1890) and general (1896). I n 1889, Crown Prince Rudolf, the son of Franz Josef, shot himself at his hunting lodge. The death of Prince Rudolf passed the crown to Franz Ferdinand's father, Carl Ludwig.When he died in 1896, Franz Ferdinand became the new heir to the throne. After the death of Franz, Austria/Hungary needed to enforce its authority in the face of such an insolent crime. Austria/Hungary immediately blamed Serbian government for the attack. After hearing that Serbia had asked Russia for help Austria/Hungary declared war on Serbia on July 28. However, with the threat of Russia and its army, and Austria having an army unprepared for a large-scale war, it required Germany's help to back up its words with force.Emperor Franz Josef wrote a personal letter to Kaiser Wilhelm asking for support and on July 6, Germany informed that they would give their full support to Austria. On August 1, after hearing news of Russia's general mobilization, Germany declared war on Russia. The German army then launched its attack on Russia's ally, France, through Belgium, violating Belgian neutrality and bringing Great Britain into the war as well. Over the next four years, the Great War/World War One grew to involve Italy, Japan, the Middle East and the United States, and many other countries.Around 20 million soldiers died and 21 million more were wounded and stuck with the damages for the rest of their lives. At last in 1919 peace was found but only stayed in peace for about two decades before giving way to another devastating world war. Who is to blame for the Great War? It comes down to who started it and who backed who which is firstly Austria/Hungary. After the assassination in Serbia they automatically blamed the city which caused a lot of tension and the declaring of war on one another. The fact that Austria/Hungary asked Germany for help encouraged Serbia to react with getting help with Russia and it went on and on.To summarise this blame answer its Germany and Austria/Hungary. Austria-Hung ary declared war on Serbia because a Serbian nationalist killed the heir to the throne. Germany's unconditional backing of Austria-Hungary encouraged them to be aggressive, which further lead to the Great War. To conclude this topic on what started and who was to blame for World War One I come to say that blame can cause a lot of damage and trouble eg. Austria blaming Serbia, and that the assassination of Franz grew way out of hand and could have been easily solved with no need of involvement with other contries. .

Industry report Essay Example | Topics and Well Written Essays - 2500 words

Industry report - Essay Example The term petroleum industry refers to all industrial activities associated with exploration, mining, refining, transporting, and selling of petroleum products. This paper will present an overview of the petroleum industry giving specific focus to the evolution of the current trends in the industry, key players and their strategic objectives, the scope for new entrant. This will also analyze the demand and supply ratio of the fuel and major challenges the industry is facing today. This report will help one understand how complex the operating environment of the petroleum industry is amidst the growing economic uncertainty, regulatory pressures, and commodity price instability. 2. Industry overview As mentioned in the introduction, numerous activities from exploration to marketing constitute the modern petroleum industry. Although fuel oil and gasoline are the major products of the industry, it involves other chemical materials like pharmaceuticals, solvents, fertilizers, pesticides, a nd plastics. Petroleum is a natural but complex liquid mixture of hydrocarbons and several organic compounds found underground in geologic formations (Petroleum and Petroleum Products). Although the fossil fuel in the natural form was used by humans before around 5000 years, it evolved to be an important industry in the world economy by 19th century. The history of commercial oil wells and refineries could be traced back to 1800s when imperial Russia emerged as the largest producer of oil. By the beginning of the 20th century, Apsheron Peninsula became the hub of oil from which Russia drilled out half of the world’s total oil production and became the leader in international oil markets. Industrial revolution played the key role in enhancing the petroleum industry. The invention of fuel run machines and transportation intensified the demand for fuel, and thereby the developing world’s exploration for oil. The result was that several economies across the world discovere d their own oil fields. By 1850s both Canada and the United States developed their own oil wells and refineries, and the continued exploration in the industry enabled the US to outsmart Russia by becoming the largest producer of oil by the first quarter of 20th century. The industry has been amazingly vulnerable to change and instability that by the World War II US lost its leading position in the market to the new entrants of the industry, Middle East. Subsequently, the industry underwent tremendous changes. Huge oil tankers, pipelines, deepwater drills, drillships etc became the major characteristics of the petroleum industry, and multi-governmental organizations like OPEC and OAPEC emerged to be the most powerful bodies that cold control the oil prices and policies. Concerns over environmental issues related to oil and gas operations are also increasing across the globe as new projects have adverse impacts on the earth, water, and air due to the possibility of oil spills and the effect of pollutants such as CO2. 3. Key players Petroleum industry has turned to be a great phenomenon that the number of players and their positions in the market is highly subject to change. Although in general sense, international oil companies are perceived as the main players who determine the oil prices and

Using examples taken from at least two emerging markets critically Essay

Using examples taken from at least two emerging markets critically analyse the view that the only successful entry strategy into emerging markets for European a - Essay Example local collaborators, the company can create good relationships with different organisations which are located in other parts of the world or even within the same geographic region. In the age of globalisation, a Company can have a head office in London while the production work is carried out in a factory near Beijing and the research and development of the product itself is conducted in Oslo. Companies have moved out of the nationalist image which was the mainstay of their identity of the past (Martin, 1999). Of course, it is still possible to say that BMW is a German company and Toyota is a Japanese company or GE is an American firm, but the nature of the multinational enterprise means that companies may be based in one country while the problems and issues they face could be of a global nature. To counter these problems, companies simply need to have relationships with local collaborators if they wish to enter emerging markets. These relationships will bring an easy understanding and efficient information transfer as well as create an open exchange for ideas between various cultures followed in other countries (Levy and Powell, 1998). Expansion itself is a useful pursuit for a company and there are several reasons why a company may wish to expand its business to global levels. However, the evidence provided in research materials as well as the practical examples of expanding companies show us that expansion without local collaboration might be a futile effort. To fully understand and critically appraise the question we must first understand why a policy of expansion is necessary and why collaborators are important for an expanding company. The first part of the question is rather easy to answer but the second part comes with two primary markets that are analysed for entry. The two markets selected for this are Hungary and China. These were selected because they both represent very different cases for analysis and are quite representative of the surrounding

Review of three political classic film Research Paper

Review of three political classic film - Research Paper Example With the fall of Berlin Wall, Capitalism had been advanced in East Berlin and Alex becomes unemployed only to meet Denis Domaschke, a filmmaker who becomes his ally. Christiane recuperates after eight months in grave health still traumatised from the events that she had faced. To protect her mother, Alex attempts to conceal the newly presented unjust Germany from her mother who had been emotionally affected. Christiane had been the victim in the movie who underwent a series of tragedies after her husband abandons her. Ariane, Alex and his girlfriend Lara had formulated the plan to conceal the changes that had occurred in the government into a dictatorial regime, when they had confined her to her bedroom. East Germany had been connected with the West on the fall of the Berlin wall, and capitalism shaping the society that the families dominated (Becker, 2003). The movie depicts the contradiction of the expected life by personalities like Alex who experienced an oppressive society after advocating for the demolition of the Berlin wall. The unity in the two regions had been presented in the movie using Christiane who died after the official reunification of Germany (Becker, 2003). Western Germany had been considered the venue that presented more challenges to individuals and Christiane evaded transporting his children to the state joining, the Socialists to offer protection to her family. Even with the unity, variable rules are still prohibited, and the family has to break the law in spreading Christiane’s ashes in the wind. The battle of Algiers 1966 The movie had been created to suggest the tension that had existed between Algerians and the French in the quest to articulate justice. This action had been the norm presented in the nations that had the desire to achieve self-governance and liberation. However, with the dominant nations, the challenge presented had been in the expertise and the skills available to achieve the witnessed victory. The Algerians h ad opted to use massive tactics and bombs as compared to the ruling French who included torture as a means in exerting their dominance. The events in the story are told through the memory of Ali, who had been a key member within the Algerian Front de Liberation Nationale (FLN). He had been captured in 1957 following the attempt by the French to impose their rule (Pontecorvo, 1996). Earlier, Ali who had been a criminal within his society joined the group in the attempt to obtain liberalization. The rebel groups formed led to a national movement that saw unity developed in the attempt to rid the foreign rule. The majority of the casualty had been French police officers that saw retaliation of the massive massacre of Algerians. The events led to revenge killings that summed in Colonel Mathieu leading the efforts to destroy NFL. Ali remained the last NFL member to be captured, and he had been assassinated after the flashback. The NFL efforts had been noticed in 1962, when Algerians mana ged to be self governed. Dr. Stangelove The movie suggest the bureaucracy that had existed within the United States and the Soviet Union with the inclusion of the nuclear technology. The commanding General, Jack Ripper ordered his B52 squad to overturn the agreement and attack the Soviet Union. The events see the General protect the base through formulating a barrier against the external environment. The other participant in Leper Colony failed to acknowledge the actions that ordered the attack until the

Early civilization Essay Example | Topics and Well Written Essays - 500 words

Early civilization - Essay Example Today, people try hard to adopt the civilized ways some knowingly and others take part in it without the knowledge; largely, this is because of the different cultures and environmental settings that come with the ‘new generation’ where people inherit behavior and traits as part of culture. During civilization, nomadic writing was about how dissimilar aspects interact and change affecting people to become prospectus writers; this involved people using text to communicate about things and situations of their lives. Today, people are involved more in nomadic writing than oral as facilitated by the vast technology advancements; typically, people communicate more through messaging and other facets of the social media. Nonetheless, today’s relations do not necessarily fit the utter definition and characteristics of nomadic writing but the relations and mode of communication adds it all up. During civilization, the male gender dominated the women as they all significant and respected roles in the society; moreover, women felt unmindful and helpless before their suppression to men. The key aspect here was that the men were the head and most substantial in the community. Over the years, there have been changes in the male and female statuses with women making remarkable contributions to the growth of the society by working harder in all aspects and dominating some of the men i.e. education, careers etc. Nonetheless, despite the effort, men are still representing in high-level situations; for instance, the presidency and prime ministers seats in most of the nations have men sitting on them. Reflectively, before development, people used to clothe in a very different way based on the gender; assertively, men used to wear shorts or briefs alone, and women tops and under-garments too (all of the clothes made from animal skin). This mode of clothing was there to ensure that people covered the essential parts of the body, and during

Enterprise Systems Assessment Essay Example | Topics and Well Written Essays - 1500 words

Enterprise Systems Assessment - Essay Example 89). In order to understand the correlation between Argos as a company and how it functions as an enterprise system, we will have to define some few terms and concepts. It is important to point out that SAP is constantly changing the SRM framework. More often than not it is introducing innovative concepts that are useful in arranging the components of SRM. Basically, there are three core concepts that we have to understand. They include, supply process, business scenarios within each key process, and fundamental technology constituents that are useful in enabling the business processes. It is worth noting that Argos have implemented each business scenario, with one or two SAP elements and there third party applications as they maybe required. An example is the Supplier Enablement scenario is through empowering it with a number of underlying technological components. These components include, Supplier Self Service (SUS), Biller Direct, Enterprise Portal, and inventory Collaboration Hu b (ICH). Argos stores all over the UK have achieved in implementing this business scenario (SAP.COM, 2013, p.1). Production Process at Argos SAP has defined three key supply processes that are involved in purchasing. These processes will jointly constitute the SAP SRM solutions. They include; operational procurement, strategic sourcing, and supplier enablement. Operational Procurement In this section, we will be looking at the various business scenarios that Argos has been successful in implementing. We start with the self service procurement. When it comes to indirect procurement, it allows ones employees to create and manage their own obligation requests. This has been key in relieving it’s purchasing department the huge administrative burden while ensuring at the same time that the procurement processing are faster and responsive. The next scenario is the plan driven procurement also known as the direct procurement. This has been great at automating and streamlining the or dering processes for regularly needed important materials (SAP.COM, 2013, p.1). It is a known fact that SAP SRM has been integrated with planning, designing and the order processing systems. This has made it possible for Argos to link its procurement process with their plan driven strategy. This ensures that they get the materials they need for their key business while at the same time processing and delivering their clients request. Direct procurement does integrate flawlessly with most back end systems like enterprise planning and production. This scenario has given Argos procurement division a chance to integrate operational procurement with their existing supply chain management solution. The last scenario is the service procurement or as it is commonly known as the E-procurement. It has created many opportunities for Argos to save cots in their purchasing process. They have gone the extra mile of extending their cost saving measures like services given that this account for ove r 50 percent of their annual purchasing volumes. This scenario has provided services that have led to a reduction in labor costs, consulting, and maintenance and facility management. Strategic Sourcing After the 2008 world economic crisis, it is estimated that sourcing makes up for 75 percent of one saving on